Digital Accessibility Identity

For several years, we have been implementing the Digital Accessibility Identity concept for Polish and international companies. It is essentially a “rulebook” that defines how your digital product should communicate with users in an accessible and inclusive manner. The Digital Accessibility Identity is not just a collection of technical guidelines but a comprehensive approach to designing with diverse user needs in mind.

It includes:

1. Clarity in communication – content should be understandable to a broad audience, including people with various cognitive limitations. Avoiding specialized jargon and overly complex sentences is key.
2. Technical accessibility – designing in compliance with international standards, such as WCAG 2.1, to ensure digital products are compatible with assistive technologies like screen readers, Braille keyboards, or alternative navigation devices.
3. Visual inclusivity – accounting for people with different needs, such as color blindness, low vision, or motor limitations, through appropriate contrast, legible fonts, and intuitive graphic layouts.
4. User personalization – creating solutions that allow users to adapt the interface to their individual needs, such as changing text size, enabling high-contrast modes, or using voice controls.
5. Empathy in design – placing the user at the center of the design process. This means testing solutions with people who have various limitations and analyzing their needs and barriers when using the product.
6. Fostering organizational engagement – embedding digital accessibility as a part of a company’s business strategy. The Digital Accessibility Identity integrates accessibility into organizational culture, emphasizing employee education, audits, and continuous improvement of products and services.

In practice, the Digital Accessibility Identity is an investment in long-term growth. It allows companies not only to meet legal requirements but, more importantly, to make their offerings accessible to all users, regardless of their limitations or preferences. It’s a pathway to building a socially responsible brand image while simultaneously enhancing competitive advantage.