Do you need a solid plan to manage the development of your product?
Do you want to guide your team to make a successful product?
UX Strategy is the basis of a balanced and well-organized plan to design your product in the right direction without misunderstandings, waste of investment and losing the team’s energy.
What is UX Strategy?
A UX strategy is the plan and approach for developing a digital product. It helps to prioritize a team’s attention and assets by keeping them focused on solving the right problems for target users.
There are three factors, which drive a solid UX strategy – the business vision, user needs, and technical capabilities. All of them have an impact on the success of the idea or product, that is why it’s important to have them in mind creating a good plan.
Why is it essential?
UX strategy defines the direction of the development of your business. Holistic consideration of user experience before initiation of the design phase gives your team guidance and control of all aspects of the design. This results into less work and waste of funds, better energy and organization of time during developing products or features people want to use.
Don’t find customers to your products, find products for your customers.
- Seth Godin, an American author, businessman, marketer, and public speaker
How we do it?
Identifying the client’s business
Conducting research and choosing the appropriate approach
Preparing UX Strategy
Discussing strategy with the client and stakeholders
Support in strategy implementation